Grounded Festival 2018


Grounded is the biggest electronic music festival in Israel, taking place every year at the city of Eilat, for 72 hours of live music with the world best dj's, across 2 hotels and multiple party venues. 

This year the festival operates completely cashless using Smartag's RFID wristbands as the only payment method on-site

During the check-in, each guest was provided with a smart wristband that was linked to his personal account allowing him to top up funds, check current balance and purchase history. 

The guests were able to top up their wristband online before they arrived and on-site via the festival app and top up stations on-site.

Smartag also provided entry management solution using mobile tickets for fast check-in, and advanced RFID access control system to identify guests and monitor crowd capacity at each venue.   


The results were amazing with 47% increase in the spend per-guest for the entire festival compare to last year, and great increase on food and beverages sales on-site.
Smartag's access control system helped to eliminate ticket fraud and to create seamless entry to all festival venues.