GROOVESTOCK FESTIVAL

 GrooveStock Festival  2016

 

GrooveStock is a three days music festival with fans all over the country. This year the festival partnered with Smartag to create Israel's first digital and cashless music festival.

Smartag provided integrated solution for the festival include: online ticketing, access control and entry management, cashless payment and POS.

The guests were equipped with RFID wristbands that used as their entry ticket and digital wallet for the festival. Top-up was made via the festival website, mobile app and self-service kiosks on-site.

Our challenge was to create a connected digital ecosystem in a remote desert venue and replace the festival old papers tokens system.