Funjoya - Spring Break 2015
Funjoya is the largest student festival in Israel with 24,000 guests over 2 weekends based at the city of Eilat.
The festival takes place during the spring-brake for the last 10 years. This year SmarTag provided access control & cashless payments solution for the festival. The guests were equipped with RFID wristbands to use as their entry ticket and payment method across all festival venues in the city. Top-ups were made easily via the festival mobile app and top-up stations on-site.
Integrating cashless payments results in 35% increase in avg. spend guest compared to previous year.